5+ years shaping data-driven customer experiences — from global personal care brands to D2C commerce transformations. Expert in CRM, CDP, AI-powered marketing, and cross-functional product leadership.
Deployed ChatGPT-powered conversational commerce and behavioral segmentation to lift conversion rates by 150% at Welspun.
Built Salesforce Journey Builder workflows that doubled the email subscriber base and drove 160% traffic growth in six months.
Unified CRM, CDP (Lytics), BigQuery and D2C platforms — enabling a single customer view across all touchpoints for a global brand.
Led development of an Agentic AI tool using anonymized synthetic data — full marketing insights with GDPR & CCPA compliance.
Designed personalized omnichannel experiences that grew D2C revenue 58% YoY and boosted average order value by 12%.
Bridged business, marketing and engineering teams — translating functional requirements into scalable, ROI-positive technical solutions.
Global brand had siloed MarTech, no unified customer view, and couldn't run compliant analytics on sensitive user data.
Integrated CDP (Lytics) + BigQuery + CRM. Built an Agentic AI tool using synthetic data to preserve privacy while delivering insights.
Unified data platform, full GDPR & CCPA compliance, automated CRM journeys across LINE, email & loyalty touchpoints.
Welspun's D2C channel had low conversion, fragmented customer journeys and no unified marketing platform for personalization at scale.
Deployed Salesforce MC + ChatGPT-powered commerce. Built AI-led segmentation and automated Journey Builder lifecycle workflows.
58% revenue growth, 150% conversion lift, 160% traffic in 6 months. Doubled email subscribers. 12% AOV increase via omnichannel.
Enterprise clients needed secure, reliable file transfer between disparate platforms with custom business logic.
Designed custom application configurations and client-specific models ensuring optimised performance and integration.
Delivered secure cross-platform data pipelines meeting all client requirements and performance benchmarks.
This demo simulates the kind of AI-powered customer segmentation Riya built at Accenture — feeding brand and audience signals to a live AI model and generating a real-time data-driven marketing strategy.
Whether it's a MarTech challenge, AI-powered strategy, or a new opportunity — let's talk.