6+ years shaping data-driven customer experiences — from global personal care brands to D2C commerce transformations. Expert in CRM, CDP, AI-powered marketing, and cross-functional product leadership.
Designed loyalty programs, customer data flows, and CRM journeys that connect offline and online experiences while improving retention and engagement.
Integrated POS, loyalty platforms, messaging apps, ecommerce websites, and customer data platforms into unified customer journeys.
Led development of privacy-first Agentic AI products enabling customer analytics and audience intelligence while maintaining GDPR and CCPA compliance.
Scaled ecommerce businesses through personalization, conversion optimization, CRM automation, conversational commerce, and performance marketing.
Unified fragmented customer data across CDPs, CRM systems, analytics platforms, and marketing channels to create a single customer view.
Bridged marketing, technology, analytics, and leadership teams to turn business objectives into scalable digital products and measurable outcomes.
Architected MarTech, CRM, Loyalty, and AI-driven product transformation for global FMCG and retail brands across Japan, Southeast Asia, the UK, and the US — building omnichannel customer journeys, privacy-first AI analytics platforms, and data-driven growth and GTM strategies.
Led D2C growth, MarTech, and digital commerce transformation for a global home & lifestyle brand — building performance marketing systems, personalization engines, and CRM-led customer journeys across ecommerce and omnichannel channels.
This demo simulates the kind of AI-powered customer segmentation Riya built at Accenture — feeding brand and audience signals to a live AI model and generating a real-time data-driven marketing strategy.
Whether it's a MarTech challenge, AI-powered product, or a new opportunity — let's talk.
